Through allowing customers to configure their product and through locally sourcing or producing what is necessary, businesses can offer their customers what they want without having to rely on a large stock inventory and while also being able to deliver products quicker.
Interestingly Motorola will be using this model in their upcoming Motorola Moto X. The Moto X while manufactured in outside the US will be assembled in the US. The reason cited for the assembly in the US is the added flexibility and responsiveness in both the actual customisation of the phone and the time of delivery which now promises to deliver a fully customized phone to customers in only 6 days.
As the needs of consumers begin to evolve and new tastes begin to emerge, those manufacturers providing a more agile process will be the ones who can provide the speed and customization that customers want. Mass production isn’t going away anywhere soon but those companies who can see ahead understand that the return of local manufacturing can be a real competitive advantage.
For more information on how to implement DriveWorks to automate and configure your products please visit www.driveworks.co.uk